Profile

Since its first debut in the year 1992, TCE TACKLES Sdn Bhd has soon developed into a local leading company in the fishing tackle industry. Having gained experience from the constant change in business boundaries and rapid development of technology, we finally grow into the nationwide wholesaler, exporter, retailer and even an importer for fishing tackles. Kudos to the anglers all over the world who have put their trust in TCE TACKLES for equipment that delivers our innovation and creativity.

We are proud to have 56 showrooms in MALAYSIA. Besides the prominent brands such as Tomman, Fire Eagle, Xpuyu, Ajiking, Bakau, Ikan Toman, Tcamp, GL, BJ.Dive, Big Cat, VIP Access, Blue Eye, international famous brands especially Banax, Strike pro, St. Croix, Momoi, Vicious, Release Reel, Ecooda, Okuma and Scatri. help to build up a great recognition for TCE TACKLES.

We always adhere to our slogan “TEAM WORK & BEST SERVICE GUARANTEED” as our motivation to harvest the greatest credit and round of applause from our supporters. We have been maintaining an active product development and improvement to strive for the highest level of achievement in our career. Hence, be confident that we are worth of your choice! We are confident that our products could meet your demands of fishing tackles and our service would satisfy you.

TCE TACKLES Sdn Bhd is driven by the core values and ethics in business, our employees demonstrate a commitment to our customers and fishing community in our operation. As a token of appreciation, we promise to provide our customers the proficiency and tools required to keep pace in a quickly-evolving marketplace.

Since we have cultivated a supportive environment treating each other with mutual respect and understanding to accelerate the product improvement, we cordially welcome our customers or supporters to share their experience, information and comment with us. In view of future, we believe that generation after generation of anglers whom we have served will enjoy the fruits of our effort and the thrill of the fishing sport.

TCE can be defined as the combination of Technology, Customer satisfaction and Excellent service. TCE TACKLES is committed mainly to meeting the needs of customers with advanced technology fishing tackles. It is our first priority to raise our commitment to customer experience and service by allocating our service teams not only in showrooms throughout Malaysia, but also outlets abroad. Hence, we set the target to expand our business by increasing outlets as many as possible.

Since we have built up a significant reputation among the fishing tackle industry, it is part of our obligations to maintain the satisfactory feedback and improve the quality of products and services. In order to enhance the effectiveness and efficiency at work, we therefore practise the Win-win solution in our dealings with our customers, team workers, buyers and vendors.

When it comes to innovative, complex and mission-critical systems integration tasks, we have satisfied even the most demanding clients. We guide our customers through the planning, design and implementation of proven, innovative custom or packaged solutions that will achieve their business objectives. Our management was still searching for just the right product mix to ensure its continued growth.

Best quality products value and good service have carried forward our success. We will live by our values, have fun, and take pride in what we do. Our values are to maintain a work environment where our employees enjoy coming to work, to serve our guests and exceed their expectations, and to be profitable and result oriented.

We will treat customers and distributors with honesty, courtesy and respect. We will respect and preserve the environment. Through all of this we will prove to be the worldwide leader in fishing industry trade. On the same time, we have went through a new and long term business relationships, deliver quality products and value added solutions with integrity to result in being the supplier of choice in all of our served markets.

To better understand those choices and opportunities, our company mission is focusing on the development of new products and our core products markets such as fishing gear, diving equipment, camping gear and other accessories. During this year, our approach is to begin to develop a comprehensive and integrated global core value for our valued customer, supplier, international clients and distributor.

“If you don’t set your goals based upon your Mission Statement, you may be climbing the ladder of success only to realize, when you get to the top, you’re on the WRONG BUILDING".

TEAM stands for “Together Everyone Achieves More”. In TCE TACKLES, we are steadfast in our slogan “Team Work & Best Service Guaranteed” as we believe joint effort contributes to great success. Hence, we emphasize on teamwork to achieve the common goal. In order to carry out duty sufficiently and provide excellent service, our company has created a strong pool of team players by conducting a series of training program to them. We attempt to develop a long-term business relationship with our commercial clients.